What Apple Just Did…

Musician: Hey Apple, I just had to accept a new license agreement for your iTunes platform.
Apple: So what? You have been really reading through it?
Musician: It says that I have to use GarageBand if I want to see any music I produce on iTunes.
Apple: Correct.
Musician: Well but I do not like GarageBand. I would like to use Ableton Live.
Apple: Sorry but you are not allowed to use that.
Musician: But it is suited very well for electronic music.
Apple: Use GarageBand then. It is a magical and amazing product!
Musician: Okay fair enough, but what if I would like to play the piano? An instrument I have practiced since more than eight years. I think I am creating better music on a piano than with GarageBand.
Apple: Then you invested your time in the wrong instrument.
Musician: Okay. What about the Audiotool? Can I use it?
Apple: That application does not even run on our devices. Those developers are lazy.
Musician: Errr, okay. So if I use GarageBand I can do what I want?
Apple: No. If you use the F-word in a song for example it won’t be distributed via iTunes.
Musician: You are kidding. Why?
Apple: Because we think that it is not appropriate.
Musician: That must be a joke.
Apple: Not at all. Your child could listen to that song — think about it.
Musician: Well, I think I know best what’s good for my child. Besides, would some parental control system not help here?
Apple: Next question please.
Musician: Okay, assume I use GarageBand and that my content is “appropriate”. Can I be sure it will make it to the iTunes store?
Apple: First we will check it.
Musician: How long will that take?
Apple: Up to two months.
Musician: Are you serious?
Apple: Yes. There is plenty of music being created and we want to filter only whats best for our users.
Musician: And you think you can decide that?
Apple: Sure.
Musician: Okay, let me sum this up quickly: I have to use GarageBand to create any music for iTunes. It has to be “appropriate” and then you let me wait for quite some time to tell me whether you like it or not?
Apple: Now you make it sound like as if we were evil. Google is evil. We are the good guys! And look, the new iPad. Isn’t it beautiful?
Musician: Oh, yeah. I really want that overpriced product. Where can I buy it?
Apple: In our certified Apple retail stores.
Musician: And you will not pull me over this time like you did with the iPhone when you dropped the price dramatically two weeks after its release?
Apple: No. Not exactly. We will release an iPad with a webcam soon. And we will charge $200 extra for that.
[...]

Sounds strange doesn’t it? Thank god this was just a fictional interview and will never become reality.

58 Responses to “What Apple Just Did…”


  • The part I don’t get is why people are so surprised that Apple is acting this way.

    Developers Are Divas: http://bit.ly/bJ35G8

  • Yes, shoot all the developers in the foot and run your race alone, then the only place left is the first place, since there is no one other running with you! Good idea Apple.

    But they soon will realize, this will make them only weaker and fortunately, nature takes care of the weak ones so only strongest will survive.

  • well, well, about lazyness in development … there’s lazy instantiation … is it bad ?

    Ok, jokes apart,
    @Pedro Paulo Almeida you’re right! there’s good and bad programming and it doesn’t mean flash is bad it means you have to do it right … like joa said on another post, optimise optimise optimise we’ve been thaught to do just that with flash.

    @Adam Howitt, man are you serious ? do you work for Apple come on! if you did your research right you’d know that Apple has been blocking access to the low level apis to Adobe while the flash players works “better” in windows and takes advantage of the cpu, etc …, without those apis in Apple environment it can really be comparable ( check the post about it on Mike Chambers’blog ) and by the way it’s not just flash Apple is targeting with this campaign though i have to agree that yes it’s their ecosystem they might as well do anything they please with it and be called tyranical in nature.

    General idea here … I want to develop in the IDE I choose, the way I think it’s best so the developer should be in control not the other way around,
    first thing if Apple blocks my development fine … i move to another environment period ( like someone said the world is large enough )!
    second thing stop flaming about Apple vs Adobe, or at least if you like flaming flame about everything this isn’t an Apple vs Adobe exclusive.

    third, really … do you think Adobe’s business line is only iphone development ? last time i checked it wasn’t i recommend http://www.adobe.com go read!

    fourth, adobe isn’t lazy, developers sometimes are, what did you want to create ? before iphone mobile sucked big time now that it came everyone’s cannons are aiming at Adobe for being lazy, mobile was lazy Adobe just delivered the means for the mobile development comunity it’s not Adobe’s fault, when they wanted to jump on the iphone bandwagon to deliver again they had the door shut on their face!

    Fifth, Objective-c is just nextsteps implementation that Apple bought so what ? by the way did i mention Objective-C is slow ? there’s plenty of reference to that on the web just research.

  • For all of the people who are saying us flash devs are being sucks etc… please get a life. There is absolutely nothing wrong with using flash to develop applications as you can see from the success of things like Adobe AIR. You’ve been brainwashed by Apple to believe the bs that they are selling for the sake of protecting their stakehold in the copious amounts of money that flow through thier nazi-germany style camp gates.. errr… itunes. If flash sucks or “isn’t good enough” because of it’s internal design then I guess C#/Java… uhh to make it short pretty much anything but C/C++/ObjectiveC sucks and we should all just become some form of C developer. Geeze yeah now that I think about it as I write this post I mean, what a whining baby loser I am for having the ability to publish my content with a single click to nearly any platform except iNazi based devices. I should just really re-think my entire life/career choices all because I am an idiot for spending years mastering a language that one man who has been nothing but a jealous underdog (and a failure at it, at that) feels is “stupid” or “crappy” because by chance he caught a market niche and suddenly thinks he is god of all things computer related including development. Yeah… man wow I feel stupid now having even written anything about this. I better quit my full time job as a flash dev and invest all of my time learning a language specifically for a single closed platform that is under the reign of an uber jealous superiority complex plagued closet nazi, consequently hanging my life and future (as far as feeding my kids, keeping a roof over their head and the very substance of my career) in his hands.

  • Why do people mention SWFs, Flash performance, websites, etc? What does that have to do with blocking developers from using other DEV tools that export to IPhone apps?

  • (People commenting here, that is)

  • hehehe I LOVE IT. all this talk reminds me of when Apple bought Emagic in 2002 and i lost the uses of Logic Audio for my home studio setup running Windows just to get down quick ideas to take over to main sutdio so just switched to digidesign Protools full time on both mac and win.

  • Loved it! So true… the situation all creatives find themselves in today… and if we are not careful it will even be more prominent tomorrow.

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